PIL4. Racing Club Branding (concept design)


PIL4.  is a racing club created in the year of 2022 by two men, Hayk and Armen. They met in 2012 during “Formula 1” annual game at a stadium. They quickly made friends being in the same group of supporters of the F1 2012 winner Sebastian Vettel. After the big win the group celebrated together and Hayk and Armen discovered they were from the same country. They established a bond pretty fast and shared their dream of having their own racing club one day.

Both being from a small country that doesn’t have a racing stadium to hold any racing games, they came up with the idea of creating their own racing club to be able to host the best racers from around the world and give a change to all the people in their country to enjoy watching and participating in races. During the past 10 years they have been working on creating the brand, finding sponsors and raising money for their project. The name “PIL4” comes from the word “pillar” shortened to “pil” and number “4” symbolizes the 4 most important skills racers should have. 

1. Fast Reflexes   2. Confidence   3. Growth Mindset   4. Mental & Emotional 

Fortitude The brand name symbolizes that these four skills act like 4 steady pillars of racing and the vision of the club.


PIL4. Racing Club Branding (concept design)
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